Building the (Data) Base

Moving to new levels of digital asset management? Be sure to network and organize effectively to lay the foundation for an astute database.

BY MARIE RANOIA ALONSO

Content manager. This is the latest descriptive to find its way onto your ever-clever corporate promotional materials. You are a general commercial printer, an innovative digital prepress provider—a digital content manager. Needless to say, your database capacity has, well, grown-up during this maturation from pure print provider to overall digital asset controller.