Building the (Data) Base

The solution: centralized media asset management. As a result, a new software category has emerged to solve this expensive problem.

Digital media asset management is the process of thoroughly tracking and managing an organization's burgeoning catalog of images, text, sound, movies and other files, as well as efficiently distributing these digital assets to all necessary parties. In this scenario, each user can access the same set of files through a centralized catalog. Users can view thumbnails of each asset in the catalog and quickly drag-and-drop them to copy the file to the local hard drive. This eliminates the need for groups to continually ask one group for any specific file.