Building the (Data) Base

"The time required to effectively organize files for quick retrieval at a later date unavoidably impacts the productivity gained by using faster tools," she says.

This dynamic is especially true of creative departments. A single creative project can include several executions saved in multiple formats. Everything must be saved "just in case" any of the assets need to be reused for future projects, and the entire creative workgroup must adhere to the same organizational scheme for it to work.