Building More Business — Sherburne

THE OBJECTIVE of marketing your business is two-fold: to build market awareness about your products and services and to generate qualified leads. Both are important elements of the customer acquisition process. Building market awareness makes the sales process easier.

Prospective customers are more likely to talk with a firm that has a recognized name. And lead generation, if done correctly, provides you with information about qualified prospects that are likely to purchase your products or services, reducing the amount of time your sales force must spend on expensive, and often unproductive, cold calling.