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And it is the best way to help your sales force sell more per deal, sell more deals, improve their close rates and improve the profitability of individual deals.
—CARY SHERBURNE
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.
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- Companies:
- NAPL
- Xerox Corp.
- People:
- Cary Sherburne
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