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One efficient way for management to follow up on expectations is through the implementation of a sales force automation tool, such as ACT! or Goldmine, or an online solution such as SalesForce.com. Salespeople can sell more by leveraging their knowledge of prospects and existing accounts. With the right tools, they can eliminate some of the repetitive administrative tasks that keep them in the office instead of in front of customers. And by leveraging a sales automation tool, your sales force can better focus on—and close—the highest probability deals.
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- Companies:
- NAPL
- Xerox Corp.
- People:
- Cary Sherburne
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