Building More Business — Sherburne

Effective implementation of a sales force automation tool requires top-down management support. Keeping the database updated must be non-negotiable, or people simply won’t do it. This must be part of the expectations you establish for your sales force. A sales automation tool must also be easy to use and accessible from anywhere. Salespeople should be able to update the database on-the-fly, whether they are connected or not, and automatically synchronize with the master database the next time they connect.