Burdge--Promoting Corporate Identities
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But with such modern technologies as the fax machine, laser printer and e-mail, how deep is the demand for fine stationery? Very. If deep is a measure of how far customers will reach into their pockets to pay for such a service, Burdge has a well of potential that is continually being tapped.
The demand for fine stationery is on the rise. To stand out amidst the clutter of the Information Age, many corporations try to add a personal touch at every opportunity. John Naisbitt noted this sentiment in his 1982 bestseller "Megatrends": "As a society becomes more high-tech, it longs for high-touch. The more information we have flooding our everyday world, the more we crave the quality and handmade craftsmanship of yesterday."
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- People:
- Charles L. Burdge
- Places:
- Los Angeles
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