Business Move Insults Industry Loyalty, Says PIA/GATF

“When it was discovered that Adobe had made the decision to include a ‘send to FedEx Kinko’s’ button in Adobe Acrobat and Adobe Reader, we felt terribly betrayed by the company who has been supported by the printing industry,” states PIA/GATF President and CEO Michael Makin. “We understand the need to make the workflow process as efficient as possible, but Adobe’s decision to give up its neutrality and try to align its business with one printer is unacceptable. It is our hope that Adobe’s CEO, Bruce Chizen, will realize the mistake that has been made and rectify the situation as soon as possible,” continues Makin.