Direct Mail Outlook -- Meeting the Challenge

As for IWCO Direct, it launched its automated marketing platform (AMP) in April. It was developed to meet the growing demand for specialized direct mail programs, such as trigger mailings and response management services. It offers automation and efficiencies to campaign planning, strategy and management. In support of AMP, IWCO Direct added digital printing capabilities this year, along with new booklet-making equipment. To date, AMP has generated more than $8 million in new business, helping to offset the decline in acquisition-based mail.