Direct Mail Outlook -- Meeting the Challenge

“Where we can reduce our operating costs, and when we can make their mailings more effective and productive financially, our clients prosper,” Thornton says. “These situations ensure our own success. We also continue to invest in customization technology, postal technology, data services and printing innovation. We hire the best sales professionals and client services personnel, who can understand and articulate our customers’ needs to our operations. That way, our clients get what they want: their own outstanding financial results.” PI