Direct Mail Outlook -- Meeting the Challenge

Jim Andersen, president and CEO of IWCO Direct in Chanhassen, MN, felt direct mail printing was on the road to recovery at the start of 2008. But, when the economy went sour, Andersen notes, the financial services sector was impacted most by the credit crisis.

“That made it extremely difficult for consumers and small businesses to be approved for credit card and consumer loan offers,” Andersen says. “Marketers of these products have dramatically reduced both the quantity and frequency of their mailings.”