Buying a Digital Press (Now)? -- Waldman

Yes, I like these presses for short runs, particularly the Karat, which is bigger than the others with a 201⁄2x29˝ sheet size. It's so automatic, even I could be taught to run it.

Okay, so where am I heading with all this? First off, your needs and your market are unique to you and no article that I or anybody could write is going to give you the appropriate strategy. You may need help and, of course, that's how many consultants make a living—myself included. But I'll go out on a limb and say that if I were still a general commercial printer with no particular specialty looking to get into short-run printing, I would have to think long and hard about digital presses at this moment in time. Make no mistake—there are many success stories, but this requires a great deal of thought, skilled marketing or specific market opportunities.