Buying a Digital Press (Now)? -- Waldman

I might consider buying a waterless digital imaging press like the Karat and a desktop printer such as the Phaser 7700. I know this may sound crazy, but the Phaser could print the very short runs with the Karat handling longer short runs (make sense?). This scenario also lets you dabble in variable imaging on the Phaser jobs. As the demand for those very short runs grew I might put in one or two more Phasers until such time that I built a market and had to go to a more productive solution. The Karat would give you a dual advantage. It can take your company into a new, growing market. But it is still a 201⁄2x29˝ press that can handle some of the work you're currently doing, with far more efficiency and solid quality.