Buying a Digital Press (Now)? -- Waldman

I would not drop all this into my pressroom; it requires different thinking. Perhaps it belongs in prepress or a completely new department. In addition to a manufacturing plan, I would have a marketing plan with a sales strategy.

Plus I would have a complete solution for automatic processing of files and job specs—which starts with the customer and ends in shipping. The file and the job info have to be right and flow through with minimum intervention; otherwise the cost efficiencies of short runs are lost. There's no time for running around trying to achieve perfection on each job. Your system must have automated standards.