Buying a Digital Press (Now)? -- Waldman

In pursuit of the file efficiency scenario might be HP (Hewlett-Packard) with its recent purchase of Indigo. An HP executive told me that they can accomplish what other players can't, in that they have both a strong corporate presence and a sales force dedicated to the printing industry. Their concept (in a nutshell) is to work with the corporate customer in simplifying the process of creating color files that can be profiled to print smoothly and accurately on an Indigo press owned by one of their printers.