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The approximately 320 magazines, wire-stitched in Easton, Pennsylvania, have an average circulation of 25,000 copies. The majority of these are subscriptions, which are sent to the readers’ homes via mail. About 80 percent of the periodicals are personalized. Sixty percent are addressed inline with an inkjet system. Another 20 percent are not only addressed, but also have varying content. For example, the advertising pages are changed, depending on the available subscriber data.
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