Cadmus--One-stop Communications Shop

Providing real solutions, such as helping customers build their client bases, is a critical ingredient of business success—especially in the graphic arts industry. Cadmus believes this essential element is being overlooked, and the company intends to cash in on the void.

"Many printers are focused on being the low-cost supplier. They have that 'we're going to save you money' mentality," contends Gillispie. "But no one built a great organization just saving money. Great organizations are built by adding customers. Cadmus has developed a 'we're going to help you get more customers' mentality. We're leveraging our skills, bringing more clout to our customers because we've linked our assets."