Cadmus--One-stop Communications Shop

By combining assets to provide a fully integrated information package, Cadmus believes it is reinventing the communications industry. And as Cadmus knows, breaking the rules often gives birth to invention.

—Cheryl A. Adams

Acquisition Strengthens Hold
In $12 Billion POP Market

Cadmus Communications recently announced its acquisition of Germersheim, an Atlanta-based national point-of-purchase (POP) marketing services provider, best known for its large-format beverage industry displays. When Germersheim merges with Cadmus Marketing Services, Cadmus' existing POP operation, the combined annual sales in POP marketing will be approximately $47 million, reportedly making Cadmus the leading POP provider in the Southeast.