Cadmus--One-stop Communications Shop

"Create—Produce—Distribute" is the Cadmus business model. To Cadmus, "create" means either developing composed pages provided by publishers or developing corporate marketing messages from the ground up. Providing end-to-end communications solutions is the Cadmus way of doing business.

For start-up companies, Cadmus can fulfill the complete communications need. Take Intelos, a new provider of wireless telephone services. In the "create" mode, Cadmus developed the company's brand identity (a wireless phone "like a phone away from home"), created a logo and ad campaign around the new identity, managed media placement, designed the packaging and developed a supportive direct mail campaign. In the "produce" mode, Cadmus printed the business packages and provided point-of-purchase (POP) materials. In the "distribute" mode, Cadmus will set up a customer service program and process orders for the packaging and POP materials.