Cadmus--One-stop Communications Shop
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"We didn't want to be the cobbler's children, so we did our own brand identity study," reveals Isaac. "We asked our associates [employees] and customers what they think of Cadmus and what message it conveys. Most people said Cadmus is seen as a company that is responsive to its customers' needs and innovative in its solutions to customers' communications problems. They said we go the distance in helping them excel.
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- Companies:
- Cadmus Communications Corporation
- People:
- Steve Gillispie
- Steve Isaac
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