Cadmus--One-stop Communications Shop

No doubt printers and marketing agencies will start seeing and hearing more of the "new and improved" Cadmus, but Gillispie says Cadmus doesn't pose a serious threat to competitors.

A Big Piece of Pie
"The pie is so big," Gillispie contends, "that we believe there's a piece for everyone. In fact, we often work as partners with ad agencies. The key is that not everyone will have to use the full complement of our capabilities for Cadmus to prosper. Some customers may buy a la carte and gradually increase the items they choose. Others will want it all at the beginning."