Cagle 12-03

Bad Promos, Unexpected Surprises

By Erik Cagle

The flooor supervisor sat directly across from me, looked me straight in the eye and uttered, "We're no different than any other printer."

This response to a stock question, "What sets your company apart from its competitors?" confirmed two things: one, this is the last friggin' time I'm taking a road trip to do an onsite interview.