California Printers — West Coast Melting Pot

Dan Hirt, CEO of Primary Color in Costa Mesa, views the stringent environmental regulations in his state as a plus, protecting the quality of life. Green initiatives are actively promoted in all aspects of business, and not because it is the du jour corporate cause.

Pioneers in Green

“We understand that we have a solemn responsibility to be good stewards of our planet’s resources,” Hirt says. “It’s the right thing to do, for many reasons.”