California Printers — West Coast Melting Pot

“Needless to say, it was a disgusting book and a lousy idea with bad timing as airplanes flew over our houses at night spraying malathion,” Sweetman remarks. “We ended up with 40,000 med fly cook books for about four years in our warehouse. Nobody wanted to read them.”

The dreamers are the transplants, those who head west looking to fulfill their so-called destinies. “Some of them work out, many don’t,” he adds. “We have printed for both.”