California Printers — West Coast Melting Pot

“The negatives aren’t getting any worse; they’ve been with us for some time,” Lindgren says. “But this is an enormously large market. Printers generally cluster around existing and potential clients. The economy and the nature of the California printer class is rather different than, say, the nature of the Midwest or Chicago classes, many of which tend to be web (printing) oriented, for the most part larger and attuned to nationally distributed products. We’re much more sheetfed, more localized, more short runs.”