California Printers — West Coast Melting Pot

But, just because there are many print buyers in the market, that doesn’t necessarily mean printers here can make a killing just selling on price alone. Brandon Gabriel, of LAgraphico, sees the need for successful printers to diversify their product and service base.

“When you pigeon-hole yourself as just a commodity-type printer, you’ll encounter some real challenges,” he says. “The success we’ve found is mingling other diversified products—display creation and structure, as well as large-format and digital printing. When we supply our clients options, we provide a one source, one solution approach.”