California Printers — Geography Has Its Perks

“We are extremely fortunate to have two fairly recession-proof industries right here in Southern California—entertainment and automotive,” he adds. “We’ve done a great job of cultivating and nurturing clients in these fields.”

Client Brand Integrity

Brandon Gabriel, principal of LAgraphico in Burbank, notes that high quality standards and strict adherence to the customer’s brand can make all the difference for a printer. “These days, speed to market and providing your client with brand consistency are just as important as where you’re going to be distributing the product,” he says. “If you can’t meet the creative’s and the client’s brand integrity, you’re going to have a real challenge when it goes to market.”