California Printers — Geography Has Its Perks

Head West, Young Man!

Yes, life is good. Especially if you’re a printer there. Many companies find California to be an insulated market, free of competition outside its borders. It’s just one of many reasons behind the state’s extraordinary printing success.

“There are two United States,” muses Peter Offermann, president of Fremont-based Cellotape. “There’s east of the Mississippi River, which you can think of as a single market. Then there’s the Pacific Coast. California and, to a lesser extent, Washington and Oregon, are a separate market from the rest of the United States. The desert and the mountains in the middle separate the markets.