California Printers — Geography Has Its Perks

“No one in St. Louis is flying to California to do business. If you’re in St. Louis, you can point yourself in the other direction and you’ve got 90 percent of the nation’s domestic national product in front of you. There’s no sense spending three hours on a plane to go to California.”

Perhaps Left Coast printers don’t want the competition to know about the high-quality clientele that exists here. Dan Hirt, CEO of Primary Color in Costa Mesa, counts his customers as among the most creative, progressive and innovative companies.