Californian Xerox iGen4 Installs Report Volumes Increase Up to 65 Percent

Working with a Xerox business development consultant, the company developed a comprehensive marketing plan. The detailed plan included strategies for promoting and selling digital print and has shown early success in growing revenue.

• OC Direct Marketing, based in Santa Ana, has seen its color digital printing volume grow by more than 50 percent. “With the Xerox iGen4, we offer the highest quality products with fast turnaround times—all without having to increase our prices,” said Jason Cliff, director, business development, OC Direct Marketing.