4 p.m. – Scavenger Hunt: CMSs Are Search Engine-Friendly. Thanks to content management systems, prospects will no longer need a map and flashlight to find your Website through search engines. Search engines prioritize recently-created content, and a CMS helps ensure that your site stays fresh. CMSs can also make it easy for you to index your site with image tags, simple URLs and other SEO-boosting attributes. Some content management systems are even stocked with a variety of free SEO-boosting plug-ins. The bottom line: CMSs don't just help create fresh content, they help drive visitors to it, as well.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.