8 p.m. – Evening Campfire: A Pow-Wow on Content Creation. We promise not to break out the guitar and bust into a rousing chorus of "Kum-ba-ya" (unless you want us to). Don't minimize the importance of content creation. Thanks to the Web tools described above, keeping a Website frequently updated with content can be relatively painless for printers.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.