Of all the marketing and branding tools in a printing company's toolbox—the Website—continues to rank among the most important. It's the first place many prospects visit for information on your business, and it's often where prospects end up when searching online for the services you provide. If your business Website isn't impeccably-branded and bursting with fresh content, you may be missing out on sales opportunities. You'd be better off with sunburn.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.