But here's the rub: If you've redesigned your Website in the past couple of years, you may have found that keeping it updated can be a pain. Using an outside developer to make updates usually adds hassle and cost, yet many printing company owners lack the time and extensive Web development knowledge to do it themselves. The bottom line: Until recently, it was often challenging or next-to-impossible for many businesses to harness the full power of their site as a marketing device.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.