At least you don't have poison ivy. Fortunately for printing companies, however, relatively new content management system (CMS) tools such as WordPress and Drupal greatly reduce the technical know-how needed to maintain a fresh-looking site.
Once your site has been designed and launched by a professional Web developer, CMS tools help your company or an outside marketing resource deliver the timely, dynamic content your visitors—and customers—crave.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.