Camp CMS Boosts Websites –Farquharson/Tedesco
10 a.m – Exercise: Trim CMS Development and Maintenance Costs. Before we begin, swim one lap around Lake WannaWebsite for every dollar you may save by switching from a site managed by a dedicated Web resource to a CMS-based site managed yourself. Just kidding; you'd be swimming until 2 a.m.
A main purpose of content management systems is to allow those who can use computers, but can't tell HTML from hexadecimals, to create, place and manage Website content with ease. With CMS tools, a programmer creates the site's structure—the headers, images, navigation bar, etc.—independent of each page's content. The content can then be easily filled in by the user via a publishing tool that's about as easy to use as MS Word.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
