Digitally Printed Packaging: Opportunity for Commercial Printers?

Timely Tie-in with Toy Story Characters

A good example is shampoo from L'Oréal Kids. An advertorial in PackageDesignMag.com describes the case study: "L'Oréal produced limited edition, shrink-wrapped bottles with themes tied to newly released children's movies." L'Oréal partnered with Sancoa International in Lumberton, NJ, and its HP Indigo WS6000 digital presses.