Digitally Printed Packaging: Opportunity for Commercial Printers?

The Limited Edition has four different bottles that feature the popular Toy Story characters—Buzz Lightyear, Woody, Jessie and Rex. "We thought digital would be too expensive for our long run lengths," says a representative from L'Oréal. "While there was a per unit price increase, when we did a cost/pricing analysis, the total system cost was better than for traditional processes. What's more, we got the quality we needed, and our lead time was cut dramatically so that we achieved faster time to market."