Digitally Printed Packaging: Opportunity for Commercial Printers?

Rothschild believes there are many advantages to digital packaging, not least of which is that it can be a tool for Customer Relationship Management (CRM).

The first Landa B1-size sheetfed presses will be delivered in late 2013 to beta customers. They do have "hundreds of letters of intent, with a significant part for the packaging presses shown at drupa." She says there is a lot of interest from packaging converters for applications including flexible packaging, folding cartons and labels. The Landa press will use ordinary, untreated paper and plastics.