Digitally Printed Packaging: Opportunity for Commercial Printers?

Digital Answers Short-Run Label Needs

Carl Joachim, senior partner of Caslon & Co, a consulting firm promoting adoption of digital print and innovation in packaging, advises that brand owners are rapidly seeing the advantages digital brings to packaging as part of the marketing mix. "Manufacturers and packaging converters are all eyeing short-run, market-specific packaging as the 'next big thing' in packaging," he reveals.