Digitally Printed Packaging: Opportunity for Commercial Printers?

Sharon Eucce, sales and marketing manager at Salt Lake City-based Utah Paperbox (UPB), advises that UPB is a major producer of litholam and folding cartons. UPB looked into digital at drupa 2012, with the idea that it would be useful for customer presentations and short-run and regional jobs, but "hasn't found anything that fits its needs." Eucce says her firm seeks offset quality and wants the same stock and the same suppliers as for offset papers.