Digitally Printed Packaging: Opportunity for Commercial Printers?

Mark Hanley of IT Strategies explains, "The value proposition is understood to be very high by those who know. In the last five years, the market has fragmented, and one product may be sold in five different versions. This can lead to five runs of 10,000 rather than one run of 50,000 and, for some sub-segments, 10,000 is near the breakeven point."