Digitally Printed Packaging: Opportunity for Commercial Printers?

Web-to-Print Workflow Opportunities

Landa's Rothschild does see the need for variable data emerging, noting, "Packaging is always on the cutting edge, and will continue to be. The opportunities go beyond cost reduction, and even beyond VDP for security, brand protection, track and trace or RFIDs—it is in producing high-value pages, new pages and new business."