Digitally Printed Packaging: Opportunity for Commercial Printers?

Rothschild adds that there is even more potential with Web-to-print. "Web-to-print has changed the world of commercial printing during the last few years, and is expected to do the same for packaging." Customers can order from a template. With digital packaging print there is no prepress, setup is automatic, and versioning is cost-effective. She adds, "One small customer has 30 versions."