Digitally Printed Packaging: Opportunity for Commercial Printers?

Kevin Karstedt of Karstedt Partners advises that, according to their new report ("Is Digital Printing Part of Your Brand or Operational Strategy?"), "the ultimate success or failure of digital printing in the packaging market depends on how well the three critical legs of the supply chain work together: Consumer Product Company (CPC), Print Service Provider/Converter, Technology Developer/OEM." Based on more than 400 interviews with a variety of CPCs, he concludes that "there is a meaningful business opportunity for the concept of digital printing among a broad cross-section of market and customer segments," adding that "approximately 50 percent of respondents note that their customers demand more customization of products and services."