Digitally Printed Packaging: Opportunity for Commercial Printers?
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Labels have taken the lead and demonstrated the potential. Track and trace, brand protection, and warehousing and logistics savings have driven the value proposition. Some of these factors could potentially apply in folding cartons and other packaging, but the small format of labels makes them more suitable for inkjet, at least for now. However, because of the requirement for high-quality graphics and high ink coverage, many inkjet labels are printed with UV inks or solvent-based inks, and this can be an issue for packaging where these inks come in contact with food.
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