Canadian Trade Printers — Going North of the Border

Wallans believes it is the Canadian printer with an old mindset—and equipment to match—that has provided an environment for trade printers to thrive. “A lot of the salespeople for these older printers were dissatisfied with the equipment that they were printing on, so they started shopping outside their plants,” he says. “Many of them then became brokers. Or a printer wouldn’t have the range of equipment it needed to be competitive. Salesmen were losing web jobs and small-format work. Once you lose one job, sometimes you lose the whole account.” PI