C&S Press: Service With a Savings

What makes a visit to your favorite restaurant even more enjoyable and memorable, notes Frank Tantillo, is when the staff brings you "a little extra touch of something." Be it a complimentary glass of wine or a dessert, the gesture—no matter how small—is enough to bring the customer back.

Tantillo should know. As part of a triumvirate of owners behind Orlando, FL-based C&S Press, along with Dan Ellis and Ray Cody, Tantillo has put this theory to practice with the company's printing clientele. It doesn't take a grand gesture to capture someone's attention, as the smallest niceties can often make a buyer feel positive about the overall experience.