C&S Press: Service With a Savings

As Tantillo sees it, the smallest outlay on the front side can be more than recouped on the back end. "Sure, that little touch goes against your bottom line, but those customers come back again," he notes. "We spend a small portion of our profits to go the extra mile and to do the extra steps.

"Once we capture new clients, they stay with us. We do all the right things and, because of that, we're very well respected in the industry."